DYKEVÄST is a collection of six waistcoats made from discarded jeans, each one loaded with pockets for life’s essentials: keys, lighters, lube… you know, the essentials. DYKEVÄST is both an ethical product and an artwork by artist Moa Johansson, the project is accompanied by a two-minute commercial directed by Ames Pennington, who reimagines the language of luxury fashion campaigns and queers it, featuring a cast of sexy South London dykes and non-binary people.